Sports

We help clients deliver the best experience for guests and teams, activate communities, and create a return on investment by designing sports and entertainment venues with enhanced technology, service, and amenities.
A building with a curved roof.
University of Cincinnati Indoor Practice Facility and Performance Center, Cincinnati
The rise in women’s sports, driven by increased visibility, investment, and advocacy for gender equality, has fueled demand for dedicated training facilities.
—Elizabeth Pritchett, Sports leader
INSIGHTS

Professional women’s teams secure investments for dedicated practice facilities.

As the popularity of women’s professional sports continues to grow, teams and investors will create spaces that are tailored to the way women athletes train and prepare for games. These facilities will attract top talent and raise standards for gender equity.

 

Pro sports teams elevate the fan experience with hospitality-inspired VIP interiors.

In professional sports, teams deepen relationships with fans with premium-quality interior lounges, exclusive experiential entryways, and other VIP spaces in both new stadiums and renovations for older arenas.

 

College sports programs invest in state-of-the-art locker rooms and training facilities for men and women.

As competition for players increases across both men’s and women’s programs, universities look to attract top athletes with hospitality-inspired locker rooms and training centers that support performance and well-being.

A group of people standing in a room with a stage and lights.
Design Forecast 2024
Design Forecast identifies the trends and design strategies that are shaping the future of the human experience and the built environment. We provide strategic advice, research, and projects from all 33 of Gensler’s practices to help clients prepare for transformational times.
LEARN MORE
SPORTS LEADERSHIP
NEWS