Digital Experience Design
Experience Strategy
Rooted in a human-centered approach to design, Experience Strategy leverages qualitative and quantitative research to develop actionable insights and plan workstreams to achieve business goals. We distill and transform complex inputs into purposeful ideas and storylines to fuel creativity and business value.
Digital Masterplanning
Our Digital Masterplans address technology needs across your portfolio and projects in order to create a cohesive vision for your space. By identifying and defining an ecosystem of digital touchpoints, we form a holistic view of your experience landscape while mapping opportunities.
Connected Environments
We depend on ubiquitous connectivity, touchless solutions, mobile access, and data intelligence to enable seamless digital experiences. Our Connected Experiences team guides the process of defining user expectations for your space and understanding the technology landscape to support design decisions to achieve goals.
Digital Placemaking
Digital Placemaking enriches the connection between people and their environments by delivering immersive experiences and memorable interactions with architecture. Shared experiences deepen and increase in value as our evolving set of tools enable us to live, work, and play in new ways.
Content Production
Rich, dynamic content is essential to memorable storytelling and it’s the message that gives a medium its value. Our Content Production Studio delivers a full suite of capabilities, including narrative, interactive, ambient, dynamic, and mixed-reality content development.
Software Solutions
We deliver experience-focused software for the unique needs of the built environment. From streetscapes and plazas to dramatic entrances and thriving workplaces, we create software-enabled environments that seamlessly integrate visual, audio, and interactive elements within a single, dynamic platform.
Support & Maintenance
We create resilient and sustainable experiences by providing expert design and technical support, training operations staff to manage the system, and proactively monitoring and maintaining digital experiences to prevent issues. We update digital experiences by adding fresh content and functionality.
Experience Design Trends 2025
Designing for the Future of Theater and Immersive Entertainment
Realizing Virsona’s Vision for Interactive, Community-Driven Gaming Spaces
Generative AI elevates immersive brand storytelling.
Companies will leverage AI to gather user interactions and other real-time insights to create personalized and novel streams of generative art, soundscapes, motion graphics, and other digital experiences.
The wellness industry activates technology for better health.
Immersive spas and responsive zen rooms will use tech-based activations such as sound baths and digital biophilic content to counteract burnout, isolation, and anxiety for clients.
Digital-physical blended experiences become more seamless and sophisticated.
All types of spaces, from workplaces to airports, will use advanced tools for communication, personalization, and real-time analytics to unify the digital with the physical and create customized visitor journeys.
The Smart Factory by Deloitte @ Wichita Is a 2025 Winner of the Communication Arts Annual Interactive Design Competition
Gensler DXD Leader Emilie Baltz Recognized on Blooloop’s 2024 List of 50 Museum Influencers
How Companies Are Offering Flexibility With the ‘Place of Work’ Being Just One Part of the Equation
