Build to Suit & Headquarters

We collaborate with founders and leaders to create purpose-built headquarters that maximize growth and sustain success. By weaving together strategy, architecture, interior design, and brand we deliver bespoke solutions with shared purpose that accelerate innovation.
Companies have an opportunity to leverage their real estate footprint — at their main headquarters and urban touchpoints around the world — as experience multipliers to boost customer loyalty and employee satisfaction.
—Shelly Mrstik, Build to Suit & Headquarters leader
INSIGHTS

Headquarters are anchor nodes for multiuse innovation districts.

The traditional headquarters evolves into a multifunctional “HQ-plus” campus that anchors innovation districts with R&D labs, manufacturing facilities, and public-facing elements, like showrooms or event spaces.

 

Custom-built headquarters flex for the future.

Purpose-built headquarters give organizations the agility to adapt as needs evolve, particularly in urban markets. Flexible layouts, modular systems, and multiuse zones support rapid shifts in workforce size, hybrid work models, and evolving operational needs, ensuring real estate remains an asset rather than a liability. Often, the best urban locations inspire the adaptive reuse of existing buildings.

 

Headquarters transform into brand-powered cultural hubs.

Leading companies reimagine headquarters as multi-layered affinity hubs that bring together offices, venues, sponsors, and public amenities. By blending civic, cultural, advocacy, and brand-aligned partners, these spaces move beyond workplaces into cultural destinations that amplify community connection.

A group of people walking around a building with a large courtyard.
Design Forecast identifies the trends and design strategies shaping the future of the built environment. With strategic advice, research, and projects from all 33 of Gensler’s practice areas, we help clients elevate the human experience in cities around the world.
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BUILT TO SUIT & HEADQUARTERS LEADERSHIP
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