Strategy
![Standard Chartered Bank Future Workplace graphic](https://static1.gensler.com/uploads/image/87700/project-standard-chartered-bank-singapore-strategy-508x508_1694626416.jpg)
Standard Chartered Bank Future Workplace, Now.
![Digital installation at Verizon entrance](https://static1.gensler.com/uploads/image/80357/01_Verizon_508x508_1674747816.jpg)
Verizon Innovation Center Customer Experience Strategy
![The Future Experience of Work text on purple and orange gradient background.](https://static1.gensler.com/uploads/image/79526/project-the-future-experience-of-work-508x508_1671647375.jpg)
The Future Experience of Work: Expand the Vision of What’s Possible
![DBS Singapore change management overview slide](https://static2.gensler.com/uploads/image/87942/project-dbs-singapore-strategy-02-508x508_1695411211.jpg)
Activating the Workspace for Activity-Based Working: DBS Singapore
![Text: I don't want this in the future, I want this now.](https://static2.gensler.com/uploads/image/80611/project-microsoft-global-future-workforce-study-508x508_1675459185.jpg)
Global Future Workforce Study
![Diagram.](https://static2.gensler.com/uploads/image/70252/CultureStrategy_GenericAssets_thumbnail_v2_1620759579_508x508.jpg)
Culture Strategy
![Francis House, London HQ interiors](https://static2.gensler.com/uploads/image/89938/project-francis-house-london-hq-508x508_1706033971.jpg)
Francis House, London HQ
![A person standing in a hallway in a Singapore workspace.](https://static1.gensler.com/uploads/image/89531/project-singapore-association-mental-health-508x508_1703087954.jpg)
Designing for Mental Wellness
![Alone Together graphic, black and white](https://static2.gensler.com/uploads/image/78111/GTAA_FourStories_508x508_1665085499.jpg)
Designing Futures to Fuel Strategic Planning
![A group of people in a large room with tables and chairs.](https://static2.gensler.com/uploads/image/70384/in-the-media-Dexigner-tmobile-070321-508x508_1626102094_508x508.jpg)
T-Mobile Headquarters Campus
![Our Work(place) Evolution Framework slide.](https://static2.gensler.com/uploads/image/80348/project-ubc-faculty-of-medicine-workplace-evolution-new-508x508_1674696247.jpg)
UBC Faculty of Medicine Work(place) Evolution
![Singapore post-pandemic workplace illustration](https://static1.gensler.com/uploads/image/88228/project-singapore-workplace-transformation-508x508_1696870011.jpg)
Workplace Transformation from Research to Realization
![Organon The Model graphic](https://static2.gensler.com/uploads/image/78618/CultureStrategy_Organon_508x508_1667845747.jpg)
Organon Culture Strategy
![Illustration of L'Oreal One Singapore 4 floors on gold background](https://static2.gensler.com/uploads/image/88227/project-loreal-singapore-change-management-508x508_1696869252.jpg)
Influencing Change for the Future of Work: L’Oréal
![Diagram, schematic.](https://static1.gensler.com/uploads/image/70752/Capabilities_WebAssets_220302-1_508x508_1646317676_508x508.jpg)
Capability Building
![Verizon at The Hub workplace cafe bar.](https://static1.gensler.com/uploads/image/70776/VerizonAtTheHub_508x508_1648131271_508x508.jpg)
Verizon at The Hub
![Diagram.](https://static2.gensler.com/uploads/image/70548/FuturesStrategy_WebAssets_220112_thumbnail_1642018618_508x508.jpg)
Futures
![A person holding a phone.](https://static1.gensler.com/uploads/image/69808/project-wisp-508x508_1603723852_508x508.jpg)
Desk Reservation Software
![People walking up stairs.](https://static2.gensler.com/uploads/image/75607/project-willis-tower-2022-508x508_1653055138.jpg)
Willis Tower Repositioning
![Diagram.](https://static2.gensler.com/uploads/image/70796/project-holt-renfrew-sustainable-guidelines-02-508x508_1648760372_508x508.jpg)
Holt Renfrew Sustainable Guidelines
![A person sitting on a couch.](https://static2.gensler.com/uploads/image/68896/humanyze-508x508_1563575969_508x508.jpg)
Humanyze
![A person walking down a flight of stairs.](https://static1.gensler.com/uploads/image/68253/01_ConfidentialTRechClient_508x508_1534886511_508x508.jpg)
Confidential Technology Client
![Map.](https://static2.gensler.com/uploads/image/64942/project_county-of-sonoma-ccfp_01_1397243650_508x508.jpg)
County of Sonoma Comprehensive County Facilities Plan
![A folded shirt with a logo.](https://static2.gensler.com/uploads/image/68494/project_scout_508x508_01_1542831357_508x508.jpg)
Microsoft Scout
![A person looking at a screen.](https://static1.gensler.com/uploads/image/65888/lazard_508x508_1429734994_508x508.jpg)
Global Financial Advisory Firm
![A blue door with white text.](https://static2.gensler.com/uploads/image/65315/project_ucop-workplace-assessment_01_1401983121_508x508.jpg)
University of California, Office of the President, Workplace Study
![Shape.](https://static1.gensler.com/uploads/image/64938/project_sfo-reach_01_1397243149_508x508.jpg)
San Francisco International Airport, REACH Program
Workplace Strategy
Through our human-centric and data-driven approach to implementing workplace strategies, we ensure that physical space, technology, operations, and HR policies work in concert to support businesses and people. The result is a flexible and hybrid workplace that drives engagement, and is more resilient, adaptable, and inclusive.
Experience Strategy
Experience Strategy is the comprehensive plan that choreographs the user’s journey — including elements of the built environment, digital interactions, service design, activations, communications, and content — and aligns it with a cultural or business purpose to drive impactful design solutions and user engagement.
Change Management
We help clients implement a positive change experience by developing engagement strategies and tailored communications to ensure lasting results. We do this by analyzing organizational readiness and impact of change on diverse audiences, building a change coalition, facilitating leadership alignment, developing messaging frameworks, creating content, and implementing campaigns.
Innovation Strategy
We partner with our clients to foster innovation within their organization using different methods including futures development, capability building, culture activation, and designing transformative experiences. When an organization faces disruption, we reveal the conditions of their business, culture, and environment to design unexpected solutions with real impact.
Real Estate Portfolio Strategy
Our strategists leverage proprietary tools to create real estate portfolio strategies that are efficient, flexible, sustainable, and geared to drive business performance. We gather and analyze qualitative and quantitative data and develop scenarios focused on business strategy alignment and other organizational benefits.
Culture Strategy
Culture is the most powerful driver of organizational success. Our proprietary assessment and culture strategy tools help clients bridge the gap between identifying their values and truly living them. Intentionally activating organizational culture enables employees and businesses to thrive.
Design Guidelines
Our strategists and designers work together with clients to develop, publish, and maintain comprehensive guidelines that communicate process, design, and operational decisions for real estate. Implementation of design guidelines can improve cost savings, streamline project delivery, and align the design experience across a portfolio.
Digital Strategy
Our Digital Strategy team explores how digital interventions amplify brands and experiences, and drive value for our clients. We define opportunities, provide a roadmap for delivery and integration, and offer experience blueprints, journey maps, digital ecosystem diagrams, and content strategy.
Analytics
We balance the science, art, and business of design to help our clients make informed real estate decisions. Our use of spatial data, coupled with demographic information and real estate performance data, enhances our ability to measure and forecast. Partnering closely with clients, we help to accurately interpret information, derive meaning, and develop plausible scenarios for decision-making.
Research
We leverage a diverse, mixed-methods toolkit of research methodologies to generate insights for decision-making and to unlock new, transformational opportunities for our clients and communities. With methods tailored to help clients turn challenges and questions into value-creation strategies and solutions, our diverse network of global experts brings the rigor and process of research alongside the transformative power of design thinking.
![A group of people in a restaurant.](https://static1.gensler.com/uploads/image/88763/CESFindings-CitiField-HERO-1024px_1699566157.jpg)
Using Experience Strategy to Design What People Truly Want
![A group of people sitting on couches in a room with large windows.](https://static2.gensler.com/uploads/image/79591/mcann_N15_hip_1671671042.jpg)
Strategy: The Unseen Partner for Workplace Design
![People sitting on yellow and blue blocks.](https://static2.gensler.com/uploads/image/77886/project_Intel_1024x576_04_1504300248_1024x576_1663263512.jpg)
The Culture of Innovation Diagnostic
![A group of people sitting around a table with a large screen behind them.](https://static2.gensler.com/uploads/image/92956/UberTalentHubChicago_ZhouConnie_18_1024_1721077925.jpg)
How the Tech-Enabled Workplace Can Create Better Hybrid Experiences
![A group of people in a room.](https://static2.gensler.com/uploads/image/92145/Gensler_Singapore_N2_1024_1717083347.jpg)
Why Singapore’s Flexi-Time Regulations Are a Step Towards Building a More Sustainable Work Culture
![A group of people in a room.](https://static1.gensler.com/uploads/image/90641/ElevanceHealth_14_1024_1710183106.jpg)
2024: The Year of the Intentional Workplace
![A group of people in a room.](https://static2.gensler.com/uploads/image/90427/Acre_StengelBrandon_014_1024_1708630618.jpg)
What About Wednesdays? Planning for the Busiest Day of the Week in the New Hybrid Office.
![A group of people sitting in a room with tables and chairs.](https://static1.gensler.com/uploads/image/90205/Klehr-FoWUpdate-ElevateBio-1024px_1707869285.jpg)
How the Future of Work Is Influencing Workplace Design
![A group of people in a room.](https://static1.gensler.com/uploads/image/89844/23_Grant Paper_1024x576_HybridMeetings_1_1705437640.jpg)
Equity Through Design: How To Improve Hybrid Meetings
![Gensler Tokyo office](https://static1.gensler.com/uploads/image/75145/10-considerations-for-transitioning-back-to-work-update-1024x576_1650500219.jpg)
10 Considerations for Transitioning Back to Work in a Hybrid World
![People gathered on AT&T Discovery District lawn](https://static2.gensler.com/uploads/image/88285/webinar-magnetizing-people-places-power-of-brand-1024x576_1697146797.jpg)
Magnetizing People & Places Through the Power of Brand
![Uber Chicago open workplace](https://static1.gensler.com/uploads/image/85429/Global-WPS-Survey2023_1024x576_1686244161.jpg)
Global Workplace Survey Comparison 2023
![A group of people playing ping pong in a room with a large window.](https://static2.gensler.com/uploads/image/81716/The_Link_N37_1024_1678903730.jpg)
Younger Generations Work Differently. What Does This Mean for the Future Workplace?
![A person sitting at a table.](https://static1.gensler.com/uploads/image/80283/WholeFoodsEastBlock_N6_1024_1674590418.jpg)
3 Ways the Most Innovative Companies Work Differently
![A person standing in front of a screen in a room with people sitting in chairs.](https://static2.gensler.com/uploads/image/82269/NI-PilotWorkplace_R&D-space_1024_1680116363.jpg)
Prototyping the Future of the Office: A Look Inside NI’s Workplace Pilot Program
Strategic experimentation of new hybrid technologies in the workplace can create digital equity.
As organizations look for ways to create parity between the remote and in-person work experience, they can evaluate their goals and user needs to determine the right collaboration tools and processes for their business. Implementing solutions that are simple, cost effective, and consistent will be important.
Customer segmentation and analyses become key tools for creating purposeful work environments.
In a bid to create future-forward work environments, employers are calibrating their research to understand the nuanced needs of different employee populations and business units. Organizations can adopt traditional segmentation tools and analysis and consider a “kit of parts” approach with flexible workplace concepts to tailor environments for different needs.
Early-stage journey mapping will define meaningful places and experiences.
As more organizations seek out unique meaningful places for diverse users, designers will embrace the earliest stages of journey mapping to bring experiences to life in new ways. Clarity at the start — using strategies such as qualitative and quantitative user research and community engagement sessions — can align developers, planners, and other stakeholders around what people really want.
![A group of people standing in a room with a stage and lights.](https://static1.gensler.com/uploads/image/89130/df24-banner-confidential-client-2000x1425_1701194645.jpg)
![Claudine Frasch headshot.](https://static1.gensler.com/uploads/image/61705/people-claudine-frasch-2000x1125_1630348834.jpg)
Claudine Frasch
![Kevin Rosenstein headshot.](https://static1.gensler.com/uploads/image/57325/people-kevin-rosenstein-2020-2000x1125_1628116493.jpg)
Kevin Rosenstein
![A person sitting at a table.](https://static2.gensler.com/uploads/image/59893/people-Nayan-Parekh-2021-2000x_1611180770.jpg)
Nayan Parekh
![Lauren Adams headshot](https://static2.gensler.com/uploads/image/60101/LaurenAdams_1024x576_1646944717_1024x576.jpg)
Lauren Adams
![Michael Adkins headshot](https://static1.gensler.com/uploads/image/90285/michael-adkins-1024x576_1708032337.jpg)
Michael Adkins
![Elaine Asal headshot.](https://static1.gensler.com/uploads/image/80343/elaine-asal-2023-1024x576_1674684858.jpg)
Elaine Asal
![Shravan Bendapudi headshot](https://static1.gensler.com/uploads/image/80443/shravan-bendapudi-1024x576_1674867580.jpg)
Shravan Bendapudi
![Raquel Brenes headshot.](https://static2.gensler.com/uploads/image/80462/raquel-brenes-1024x576_1675118500.jpg)
Raquel Brenes
![Elizabeth Brink headshot.](https://static2.gensler.com/uploads/image/59981/elizabeth-brink-1024x576_1629845668.jpg)
Elizabeth Brink
![Michael Chappell headshot.](https://static1.gensler.com/uploads/image/59133/Michael_Chappell_2000x1125_1582310724.jpg)
Michael Chappell
![Jane Clay headshot.](https://static1.gensler.com/uploads/image/78870/jane-clay-2022-1024x576_1668630602.jpg)
Jane Clay
![Erin Cubbison headshot.](https://static1.gensler.com/uploads/image/80731/erin-cubbison-1024x576_1675891947.jpg)
Erin Cubbison
![Alice Davis headshot.](https://static2.gensler.com/uploads/image/61697/people-alice-davis-2000x1125_1630080792.jpg)
Alice Davis
![Sonya Dufner headshot](https://static2.gensler.com/uploads/image/79164/sonya-dufner-2022-1024x576_1670366341.jpg)
Sonya Dufner
![Andrew Garnar-Wortzel headshot.](https://static1.gensler.com/uploads/image/57058/AndrewWortzel_1620063948.jpg)
Andrew Garnar-Wortzel
![Kerri Henderson headshot](https://static2.gensler.com/uploads/image/60393/Kerri-Henderson_headshot_508px_1548289984.jpg)
Kerri Henderson
![Kevin Katigbak headshot](https://static2.gensler.com/uploads/image/61901/Kevin-Katigbak_headshot_1024x576_1644362280_1024x576.jpg)
Kevin Katigbak
![A person with blonde hair.](https://static2.gensler.com/uploads/image/88645/people-kate-kirkpatrick-2023-1024x576_1699022110.jpg)
Kate Kirkpatrick
![Wes LeBlanc headshot](https://static2.gensler.com/uploads/image/60349/IMG_8293_cropped_Edited_1546964282.jpg)
Wes LeBlanc
![Kelly Moore headshot](https://static1.gensler.com/uploads/image/59797/people_kelly-moore_01_1024x576_1433267838.jpg)
Kelly Moore
![Patricia Nobre headshot](https://static1.gensler.com/uploads/image/60549/Patricia-Nobre_headshot_1024x576_1644362067_1024x576.jpg)
Patricia Nobre
![Maria Paula Saenz headshot](https://static2.gensler.com/uploads/image/80670/maria-paula-saenz-1024x576_1675724006.jpg)
María Paula Sáenz
![Johnathan Sandler headshot](https://static1.gensler.com/uploads/image/57333/JohnathanSandler_headshot_1622561999.jpg)
Johnathan Sandler
![Jacob Simons headshot](https://static2.gensler.com/uploads/image/89584/jacob-simons-2023-1024x576_1703204962.jpg)
Jacob Simons
![Alonso Toledo headshot](https://static1.gensler.com/uploads/image/90278/alonso-toledo-1024x576_1708026089.jpg)
Alonso Toledo
![Arlyn Vogelman headshot.](https://static2.gensler.com/uploads/image/80441/arlyn-vogelman-1024x576_1674864898.jpg)
Arlyn Vogelmann
![Empire BlueCross BlueShield New York HQ lounge](https://static1.gensler.com/uploads/image/89763/project-empire-bluecross-blueshield-new-york-1024x576_1704750064.jpg)
3 Key Trends for Building an Intentional Workplace in 2024
![Meta Gurgaon individual work space](https://static2.gensler.com/uploads/image/88891/in-the-media-meta-gurgaon-1024x576_1699985657.jpg)
Here’s What Matters for Optimizing Office Spaces for Today’s Needs
![NI pilot program collaboration space](https://static1.gensler.com/uploads/image/84038/project-NI-pilot-program-collaboration-space-1024x576_1683583477.jpg)
How a Pilot Project Allowed NI To Use Data To Design an Office Tailored for Its Users
![Marriott Bethesda Headquarters indoor-outdoor terrace.](https://static2.gensler.com/uploads/image/79167/in-the-media-marriott-bethesda-headquarters-terrace-1024x576_1670371215.jpg)
Forbes Featured Findings From Gensler’s New U.S. Workplace Survey
![Cisco New York tech-enabled office.](https://static2.gensler.com/uploads/image/79042/in-the-media-wsj-cisco-ny-tour-open-floor-11292022-1024x576_1669750246.jpg)
Cisco’s New Office Is “a Showcase of the Company’s Technology” and an Example of the Evolving Workplace
![McCann London office workplace library.](https://static1.gensler.com/uploads/image/79060/in-the-media-mccann-worldgroup-workplace-library-1024x576_1669830711.jpg)
Privacy at Work and the Rise of the ‘Quiet Space’
![JLL Charlotte lounge seating with landscape views.](https://static1.gensler.com/uploads/image/78762/in-the-media-JLL-charlotte-1024x576_1668121033.jpg)
To Attract Workers Back to the Office, New Amenities Are Geared Towards Making the Workplace a Destination, Not an Obligation
![ULI Fall Meeting 2022 Emerging Trends in Real Estate panel with Andy Cohen.](https://static1.gensler.com/uploads/image/78541/in-the-media-uli-fall-meeting-2022-panel-andy-cohen-1024x576_1667419636.jpg)
Gensler co-CEO Andy Cohen Joins ULI Panel on the Right Path Forward for the Commercial Real Estate Industry
![Employees working on NVIDIA outdoor terrace.](https://static1.gensler.com/uploads/image/78380/in-the-media-nvidia-outdoor-terrace-1024x576_1666730224.jpg)
How Companies Are Reimagining Spaces to Support More Social Interaction Among Colleagues
![Marriott International headquarters outdoor terrace workspace.](https://static2.gensler.com/uploads/image/78353/in-the-media-business-insider-marriott-international-hq-outdoor-space-10242022-1024x576_1666635401.jpg)
Rethinking the Relationship Between Offices and Cities to Make the Office a Destination
![Diane Hoskins and Andy Cohen, Gensler co-CEOs.](https://static1.gensler.com/uploads/image/78540/in-the-media-co-ceos-andy-cohen-diane-hoskins-1024x576_1667417611.jpg)
Gensler Co-CEOs Share a Vision For What the Future of the Workplace Will Look Like
![Gensler Dallas Office, Meadows Building staircase.](https://static1.gensler.com/uploads/image/78297/in-the-media-gensler-dallas-staircase-1024x576_1666295935.jpg)
Gensler Consulting Leader Kelly Moore Shares Strategies to Engage, Excite, and Empower Employees Returning to the Workplace
![People in a room with tables and chairs.](https://static2.gensler.com/uploads/image/80088/10-considerations-for-transitioning-back-to-work-update-1024x576_1650500505_1024x576_1673969156.jpeg)
CoreNet Global Featured Insights From Gensler Leaders on Transitioning Back to the Office
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Gensler’s 2022 U.S. Workplace Interiors Cost Insights Report Offers a Deep Look Into Cost Conditions
![LinkedIn Omaha workplace interior](https://static2.gensler.com/uploads/image/75277/project-LinkedIn-Omaha-brand-design-1024x576_1651188044.jpg)
Gensler Co-CEO Diane Hoskins on The Rebirth of Workspace Design
![A group of people sitting on stairs.](https://static1.gensler.com/uploads/image/80089/in-the-media-fortune-talent-magnate-andy-cohen-2021-1024x576_1673969358.jpg)