Brand Design
We leverage our market insights and knowledge of human behavior as a platform to create experiences that integrate service, brand, physical space, and creative technologies — for a solution that is both authentic and grounded in strategy.
Our integrated teams bring together diverse areas of expertise, from strategy to physical, digital, and visual communications design. The result: rich and dynamic experiences that inspire and engage.
- Brand Strategy
- Brand Identity Development
- Experiential Graphic Design
- Signage + Wayfinding
- Multimedia Communication

Real Agave Tequila Lounge Brand Identity

DIFFA Annual Fundraising Campaigns

Star Cinema Grill

Amazon HQ2 Brand Design

Espresso Americano

DASH

Art on The Mart, Building Light

Uwajimaya

Syracuse University Digital and Environmental Graphics Experience

McCann Worldgroup Brand Design

Georgetown Day School Brand Design

Terminal Warehouse Marketing Center

University of Texas at Austin, Moody Center

Gateway Brand Design

Jackie Robinson Museum

The Coca-Cola Company Central Reception Building Brand Design

Perfect Day at CocoCay

Chick-fil-A Campus Brand

Oregon Museum of Science and Industry Brand Design

Hatch by Longfellow

Delta’s Terminal C at LaGuardia Airport

Space Perspective Brand Design

LinkedIn Omaha: Brand Design

Springdale Green Brand Identity

DoorDash Headquarters

Harborside

Hudson River Trading

Aspect Health Brand Design

SFO Sustainability Campaign

NYPA EV Charging Stations

Boston Center for the Arts: Brand Design

Traxys Headquarters

The Museum of Modern Art: Signage and Wayfinding Program

Communicating Sustainability: Quantifying, Qualifying, and Celebrating Climate Impact Achievements

Trends to Watch: Building City Identities to Become Destination Brands

Building City Identities to Become Destination Brands

The Evolution of Sports Venue Brand Integration: From Simple to Sophisticated

From Canvas to Community: The Art of Placemaking at the Moody Center

How Customer Experience Centers Unify Spatial and Digital Branding

Verbal Identity Is Key to More Inclusive Brand Storytelling

Purpose of Place: Why Place Branding Matters

Magnetizing People & Places Through the Power of Brand

Why Cities Like San Francisco Need More Place Positivity

3 Key Ingredients to Creating a Competitive Advantage in the Future of Work

Using Resilient Materials to Make Your Brand Values Tangible

Creating Spaces That Evoke Joy Through Immersive Design

LinkedIn Omaha

To Further Your ESG and Carbon Commitments, Start With Signage
Brand plays a vital role in storytelling and placemaking.
Creative placemaking can build distinct city identities and connect people with a neighborhood. For example, cities like San Francisco are legislating for “entertainment zones” to draw visitors downtown with street beautification, social activations, and more.
To build trust, brands become flexible, dynamic, and participatory.
Brands need to understand what their audiences care about to gain their trust. Rather than focusing on rigid identity standards, brands will foster belonging by engaging audiences where they are, from public space activations to workplace experiences that connect with their communities.
Brands reach younger, more diverse audiences through creative partnerships.
Creative alignments with like-minded partners will help brands leverage different types of influencers, attract new audiences, grow market share through association, and ultimately deliver on what their audiences care about.


Amy Bixler

Janice Cavaliere

Peter Muller

Gensler Designs Wayfair’s First Large-Format Store in Chicago

Diverse Voices and Powerful Narratives in the Workplace

Two Gensler-Designed Offices Included on Office Snapshots’ Most Popular Offices of 2022 List

Three Gensler-Designed Projects Win 2022 American Architecture Awards

Gensler’s Design of TikTok’s New Office in New York “Captures the Soul of the City”

The Jackie Robinson Museum Celebrates the Athlete’s Legacy

Gensler’s Peter Muller Shares Sustainability Insights for Environmental Graphic Design

Gensler’s Jerry Alexander Brings His Past Experience in Asia to Eye-Catching Buildings in the Sun Belt

The Jackie Robinson Museum Celebrates His Achievements On and Off the Field

A Deeper Dive Into Marketing Strategy To Tell a Company’s Message

Delta Celebrated the Ribbon Cutting of Its Gensler-Designed Terminal C at LaGuardia Airport

Delta Air Lines Unveils a $4 Billion Revamp of Its LaGuardia Airport Terminal

The 5-Step Brand Strategy Sprint Cites Gensler Brand Engagement Survey Findings

AT&T Discovery District Is Recognized as a 2022 ULI Americas Awards for Excellence Finalist
Fostering a Sense of Place and Flexibility in the Post-Pandemic Office
