WEBINAR:
BUILDING CITY IDENTITIES TO BECOME DESTINATION BRANDS: HOW PLACEMAKING AND STORYTELLING MAGNETIZE PEOPLE AND PLACE

Gensler’s Global Brand Design Leaders Amy Bixler and Janice Cavaliere delve into a conversation with community leaders who are investing in marketing, communications, and creative placemaking to:

  • Broaden audiences to create global destinations
  • Build community around one-of-a-kind attractions
  • Strengthen identity and connection to our most treasured places

Hear from community leaders — Jennifer Bowen, VP of Destination Development & Community Engagement at Destination Augusta; Melissa Buckminster, Director of Marketing & Communications at the Downtown San Francisco Partnership; Alex Stettinski, CEO of the San Jose Downtown Association; and Ebony Walton, Director of Marketing and Communications at the DowntownDC Business Improvement District.

Watch the webinar and contact us to learn more.

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Brand Design
We help brands build greater business value by imagining new ways of bringing people together, elevating brand experiences from the ordinary to the extraordinary.
MODERATORS
Amy Bixler headshot
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Amy Bixler
Amy is a studio director and global leader in Gensler’s Brand Design practice. Her work, which ranges from retail to hospitality, workplace to community, blends strategy, graphic design, and digital communication with interior design and architecture to create unforgettable brand experiences. Amy is based in Atlanta. Contact her at .
Janice Cavaliere headshot
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Janice Cavaliere
Janice is a design director and global leader of Gensler’s Brand Design practice, focused on developing experiences and telling stories that make meaningful connections between people and places. Her work spans a wide range of projects including strategy, brand positioning, corporate identities, communications, websites, retail experiences, and branded workspaces for clients globally. Janice is based in San Francisco. Contact her at .