WEBINAR:

BRAND DESIGN

DESIGN STRATEGIES FOR 2021 AND BEYOND

The recent launch of Gensler’s latest Design Forecast emphasizes the importance of reconnection in a post-COVID world. Across all industries, brands long to reconnect with their communities in person, but in the meantime, brands are seeking new and meaningful ways to relate to diverse audiences through shared commitment and purpose.

In this webinar, Gensler’s Global Brand Design leaders Amy Bixler, Jerry Alexander, and Janice Cavaliere, with Brand Design Resilience Leader Peter Muller, discuss strategies for culture building, sensory design, and purposeful communications in 2021 and beyond.

A panel discussion follows, led by Work Sector Leader Natalie Engels, Residential Leader Brooks Howell, Retail Leader Lara Marrero, and Wellness Leader Cindy Coleman.

Download Gensler’s Design Forecast 2021 to discover more trends and strategies for brands to reengage communities and envision a reimagined future.

PRESENTERS

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Amy Bixler
Amy is a studio director and global leader in Gensler’s Brand Design practice. Her work, which ranges from retail to hospitality, workplace to community, blends strategy, graphic design, and digital communication with interior design and architecture to create unforgettable brand experiences. Amy is based in Atlanta. Contact her at .

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Jerry Alexander
Jerry is a Co-Managing Director of the Gensler’s Houston office. With 30 years of brand design experience coupled with an architectural background, Jerry brings a holistic approach to every client's brand experience needs. Contact him at .

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Janice Cavaliere
Janice is a design director and global leader of Gensler’s Brand Design practice, focused on developing experiences and telling stories that make meaningful connections between people and places. Her work spans a wide range of projects including strategy, brand positioning, corporate identities, communications, websites, retail experiences, and branded workspaces for clients globally. Janice is based in San Francisco. Contact her at .

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Peter Muller
Peter is a dynamic design manager with 10 combined years of experience in project management, branding, and technical sign manufacturing. As a Global Design Resilience Leader, Peter leads Gensler’s Brand Design practice in sustainable brand design solutions, client advocacy, talent development, and environmentally responsible brand strategy. He is based in Seattle. Contact him at .