In historic cities like London, firms are moving away from traditional 20th-century commercial real estate in favour of dynamic, collaborative work environments that reflect the evolving and diverse needs of the modern workforce. The adaptive reuse of older buildings provides a sustainable and human-centric approach, blending architectural heritage with contemporary functionality whilst extending the value of the area. For organizations like Edelman, a global communications firm, who are looking to distinguish themselves in a competitive landscape, the workplace must also inspire creativity, embody the company’s values and its commitment to its clients, and serve as a catalyst for future growth.

Dubbed “Francis House”, Edelman’s new creative office is the result of the adaptive reuse of a 1900s warehouse. Gensler transformed the existing 35,000-square-foot space by adding 10,000 square feet, eight mezzanines, double-height ceilings, and spiral staircases for improved circulation and connection. We dedicated an entire floor to client relations as a way to nurture Edelman’s commitment to its clients and offer spaces for visitors to work or collaborate with Edelman teams. In line with sustainability goals, the design utilises 15% of the building’s existing heritage and incorporates both repurposed and reupholstered furniture. Over 700 flexible seats, and twelve distinct zones, support neurodiversity and new patterns of work.

Francis House is a living, breathing, and flexible ecosystem that adapts to the evolving needs of its occupants. Setting a new standard for workplace design, this vibrant hub revitalises a piece of London’s architectural heritage and enhances Edelman’s ability to nurture client relationships. Ultimately, Francis House exemplifies how thoughtful design can influence company culture, support diverse workstyles, and contribute positively to the community. Edelman’s London headquarters is a catalyst for growth and a model for the future of work.