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Gensler Research Institute
Unlocking design solutions to navigate a changing world.
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Gensler Research Institute
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Featured
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Research & Insight
DESIGN FORECAST
2024
Design Forecast 2024 explores design trends and strategies across 33 practice areas that are transforming challenges into positive change and...
BLOG
Emerging Trends in Climate Action From Climate Week NYC
Signals that the climate dialogue is evolving to meet the urgent need for impact at scale.
BLOG
What Spa and Wellness Spaces Can Teach Us About Transforming Behavior
Luxury hospitality and spa experiences are leading the charge in changing how we experience and interact with technology.
BLOG
Beyond The Kiosk: Designing Digital Experiences for the Urban Streetscape
Gensler's leaders of Cities & Urban Design and Digital Experience Design discuss how technology can play a role in shaping our experiences of the...
BLOG
How Large, Adaptable Multi-Purpose and Event Spaces Are Transforming the Financial Services Workplace
Major financial institutions are incorporating large, multi-purpose event spaces into their new office designs — even in cities where square footage...
BLOG
Creating a Range of Entry Points to Engage New Museums Audiences
Our Culture & Museums and Entertainment and Experience Design leaders to discuss what’s next for museums and cultural spaces.
BLOG
The Evolution of the Museum
Unlike the institutions of the past, modern museums can flourish and differentiate themselves by being more forward-looking, community-driven...
BLOG
Data Keeps Us Going:
How Data Centers Power Society
In today’s digital age, data, and data centers, have become as essential a utility as electricity or water.
BLOG
Small Upgrades, Big Impact: How Sports Facilities Can Enhance the Fan Experience and Deliver ROI
Smaller projects within a sports facility create opportunities to keep a stadium fresh and transform fan experiences in targeted ways.
BLOG
Gensler Voices: Emilie Baltz on Community-Based Design
Emilie Baltz, a designer for Gensler New York, shares how to drive purpose in design.
BLOG
Pearl House: Explore the Transformation of New York’s Largest Office-to-Residential Conversion to Date
Gensler and Vanbarton Group detail how they partnered to convert a 1970s office tower into a thriving residential community in New York’s Financial...
BLOG
The Pandemic Hit New York Hard — But Its Recovery Has Been Swift
Despite facing significant challenges, New York City’s economic recovery showcases its resilience and durability in the face of disruption.
BLOG
Trends to Watch: How Media Workplace Priorities Have Evolved in 2024
Gensler’s latest research and project work has uncovered new ways the design of the media workplace can deliver what employees want and need in an...
RESEARCH
Global Workplace Survey 2024
Gensler’s workplace survey reveals what matters most to design high-performing workplaces and proposes a new precedent for measuring workplace...
RESEARCH
The Return of the City
We examined how global perceptions have shifted from 2021 to 2023 across 15 global cities to understand the obstacles and opportunities facing cities...
BLOG
Urban Air Mobility Is Here. Here’s How Cities Can Adapt.
Advanced air mobility is ready for launch. The next crucial step: preparing buildings and infrastructure to get this sustainable mobility solution...
BLOG
4 Powerful Approaches for Putting Climate Goals to Action
We’ve identified four approaches that put organizations on a credible path to achieving climate goals.
INSIGHT
Office to Residential Services
Our office-to-residential services and conversion algorithm can quickly determine if an underused office building is a candidate for residential...
BLOG
2024: The Year of the Intentional Workplace
Here are three strategies for leveraging your brand to tame workplace uncertainty.
BLOG
How the Future of Work Is Influencing Workplace Design
While workplace design changes incrementally, the past few years radically transformed our expectations of an office and how we can design for what’s...
BLOG
How Customer Experience Centers Unify Spatial and Digital Branding
A new approach to customer experience center design is helping businesses reimagine customer engagement.
BLOG
How eVTOLs Could Create a More Inclusive, Sustainable Future for Mobility
Advanced air mobility could have transformative effects on the way we live, creating an inclusive and sustainable future of mobility for all.
BLOG
What We’ve Learned in Three Years Studying Higher Education
As more students return to campus, hybrid and virtual learning are suffering.
BLOG
Trends to Watch: Shaping the Future of Higher Education
With institutions facing challenges such as declining enrollment and rising costs, Gensler’s Education leaders discuss what’s next for the future of...
TRENDS
The 8 Trends Shaping Design in 2024
Here are the most important signals and key opportunities we see in the building industry today.
BLOG
Office-to-Everything: A New Path for Revitalizing Downtowns
In the local New York City market, there is huge potential to return stranded assets back to their highest and best use by embracing diverse...
RESEARCH
City Pulse 2023: The Future of Central Business Districts
We surveyed urban residents in 53 cities across the globe to understand their experiences in central business districts from the perspectives of...
WEBINAR
Magnetizing People & Places Through the Power of Brand
Gensler’s Brand Design and industry leaders delve into a conversation about the power of brand strategy and storytelling.
BLOG
The EV Revolution — And Why Charging Stations Are So Critical
Gensler’s mobility and aviation experts discuss what’s next for electric vehicles, EV charging stations, and more.
BLOG
What Airports Can Learn From Work, Sports, Healthcare, and Retail
Here are five cues that airports can take from innovations, insights, and perspectives from other parallel industries.
PODCAST
Office-to-Residential Conversions: Mandates, Myths, and Possibilities
Experts weigh the opportunities, myths, and challenges of converting increasingly vacant office buildings into much needed housing.
BLOG
How Business Schools Fuel Innovation Ecosystems
By creating highly connective business school “ecosystems,” there is significant untapped potential to help cities and communities thrive.
BLOG
Resuscitating Buildings for Life Sciences and Healthcare
By reusing existing buildings, such as empty retail stores and office buildings, architects can bring health, sciences, and wellness services closer...
BLOG
Rethinking Engagement: Strategies for Immersive Design
How can we drive and sustain meaningful engagement between our clients’ spaces and their employees, partners, and customers? Immersive experiences...
BLOG
An Evolving Practice: Industrial Architecture
Today, we are seeing production and logistics facilities pop-up closer to, and even within, our cities and communities.
BLOG
Trends to Watch: What’s Next for Media Workplaces?
Here are four factors driving the future of media workplaces and their unique set of needs.
BLOG
Product Design for a
Better Bathroom Experience
Gensler’s product designers reimagined stainless steel bathroom accessories to deliver a better, more inclusive bathroom experience.
BLOG
Future-Prepping Your Business in an Uncertain World
Our world is full of unknowns. What can we do about it? “Futures” (or future-casting) are another way to think about and plan for what might be...
BLOG
3 Leadership Disconnects Around Supporting a Culture of Innovation
So you think you’re supporting a culture of innovation within your organization? Here are three disconnects to look out for.
DESIGN FORECAST
2023
Design Forecast identifies trends and design strategies that are shaping the future with strategic advice, research, and projects across Gensler’s 29...
WEBINAR
What Workers Want: Findings From the U.S. Workplace Survey
As clients consider the future of their workplaces, Gensler’s latest Workplace Survey data lends timely insight into what workers want, including...
BLOG
Strategy: The Unseen Partner for Workplace Design
Clients are looking to support talent through new policies, work point design choices, service design strategies, amenities, and locations.
RESEARCH
City Pulse 2022: Urban Mobility Report
We surveyed residents across 30 cities around the world to understand their mobility experiences, preferences for urban transportation, and opinions...
BLOG
Thinking Outside the City: Why Transforming Stranded Assets Can Unlock Value in the Suburbs
With millennials and young families leaving cities for the suburbs, transforming stranded assets such as office parks and retail malls into mixed use...
SUSTAINABILITY
Climate Action Through Design
Our Climate Action Through Design Report presents solutions for transforming the built environment to achieve a net zero carbon impact across our...
BLOG
Financial Firms’ Shifting Priorities: Investing in People and Purpose Through ESG Commitments
Companies are implementing ESG frameworks to attract top talent and to protect bottom lines. Here’s how we are helping clients put those commitments...
BLOG
Rethinking What Museums Can Do for Communities — and How We Design Them
With the right vision and design experience, museums can be spaces to both educate and entertain audiences in deeper ways, inspiring them to be...
BLOG
Product Design Gets Redefined
When Creating a Wall for All
Working with our client, we designed a demountable partition system that allows employees to easily restructure and repurpose the many open areas of...
BLOG
Product Design Gets Graphic:
A Story of Life Safety
Many clients want custom glass graphics, but costs can be significant, and the process can take months. We partnered with a trusted manufacturer on a...
BLOG
How Inside-Out Design Can Boost the Cultural Experience
Designing spaces that are meant for the public requires a different approach — one that is bespoke, transparent, and equitable.
BLOG
3 Considerations for Rethinking NYC Office Buildings
With outdated properties seeing higher vacancy rates and less interest in leasing activity, here are three considerations to rethink the potential of...
BLOG
Revitalizing Stranded Assets to Build Vibrant Suburban Districts
With recent shifts toward suburban areas, civic leaders and real estate developers have an opportunity to create synergistic communities beyond urban...
BLOG
Product Design Takes
a Bathroom Break
Hygiene enhancement is a cardinal objective when designing most products intended for public restrooms, but it’s not the only way to bolster end user...
BLOG
The Key to Attracting and Retaining Talent Is Your Office Design
Enhanced technology, a focus on employee well-being, and flexible layouts are contributing to a new, post-pandemic office ecosystem, which can help...
BLOG
Built to Last: Improving Our Airports With the Bipartisan Infrastructure Law
With the Bipartisan Infrastructure Law criteria for next-gen air traffic control towers and terminals, we’re reminded that sustainable buildings...
RESEARCH
Residential Experience Index 2022
Our report uncovers findings from global residents to better understand the most important drivers of positive living experiences and highlights a...
BLOG
The Future of the Museum Experience: Diverse, Inclusive, and Digital
In this episode of the Gensler Design Exchange podcast, we explore how museums are adapting to changing visitor expectations in an increasingly...
BLOG
Designing an Equitable and Connected Airport Experience for Every Traveler
In this episode of the Gensler Design Exchange podcast, four Gensler aviation industry experts explore how the pandemic has introduced airport design...
BLOG
How Hospitality Can Revamp Financial Services and Professional Services Firms
With hospitality-inspired workplace design, financial firms can create a purpose-driven space that empowers employees, nurtures client relationships...
BLOG
How Companies Are Using the Office to Transition to the New Reality
By giving employees the power to tailor their own experience, we can create an office that’s ready for multiple futures.
BLOG
The Future of Work Is Flexible
What does the future of work look like? If the pandemic has taught us anything, it’s that the future is flexible, and we must stay nimble so we can...
BLOG
Why Physical Brand Experiences Are More Effective
By manifesting a brand’s vision and values within the workplace, employees understand the company’s soul, connect with its purpose, and become its...
BLOG
Reimagining Education Spaces: The Student Perspective
We collaborated with students to amplify their voices and provide a platform to share their design ideas and lived experiences to design more...
BLOG
High-Tech, Low-Touch: Renavigating the Airport Customer Journey
Long airport lines aren’t just an inconvenience — they erode passenger confidence. Now, airports must reinvent themselves for a more seamless...
BLOG
Why Understanding the BIPOC Student Experience Is Critical to the Future of Education
With a grant from Gensler’s Center for Research on Equity and the Built Environment, we seek to understand the complexities of urban education and...
BLOG
Why Now Is the Time to Rethink Workplace Amenities
As global enterprises prepare their return to the office, many are asking: what amenities might deliver the greatest returns in today’s evolving work...
BLOG
The Fifth Façade: Rethinking Urban Rooftops for the Post-Pandemic Office Building
Rather than being a sign of exclusivity, rooftop spaces are becoming one of the biggest opportunities in real estate development and an essential...
BLOG
Egress Made Easier:
Product Design That Stands Out
By taking an approach that consciously stretches beyond the codes, Gensler is designing products that are more instinctive, more inclusive, and more...
BLOG
Reshaping the Retail Experience: Where Do We Go From Here?
Leading with service across all retail channels — whether physical, digital, or virtual — will result in deeper connections that drive loyalty and a...
BLOG
Gensler Honored As First Firm to Win Three AIA COTE Top Ten Awards for Sustainable Design
Three Gensler projects were recognized for excellence in sustainable design at the 2020 American Institute of Architects Committee on the Environment...
BLOG
The Transformation of the Built Environment Requires a Digital Mindset
As our physical and digital behaviors continue to converge, design for the built environment will require not just advanced technology, but an...
BLOG
How Education Can Build an Optimistic, Equitable Future
How can we impart positive change on our schools, colleges, and universities, to ultimately shape more equitable communities?
BLOG
What Not-for-Profits Can Teach Us About Equity and Inclusion
Not-for-profits are leading the way on issues of inclusion and equity because they understand that the work they do is part of something greater than...
BLOG
Transitioning to a Virtual World of Health & Wellness
The landscape of virtual care has leapt ahead a decade or more amidst the current health crisis, and it is creating a massive shift in operations at...
BLOG
For Law Firms, COVID-19 Has Accelerated the Inevitable
The overnight shift to working from home is upending the model of how much real estate law firms really need.
BLOG
Creating Data-Rich Workplaces to Detect and Curb Viral Transmission
Workplaces can be optimized to collect population data — like thermal screening — so agencies and companies can make better informed decisions to...
BLOG
Designing Healthcare for Surge Capacity
We need health and wellness systems that continue to give people more choice and we need those systems to flex and respond to pandemics like COVID-19.
BLOG
Design Forecast New York: Designing a Better World: Equitable and Actionable Solutions
Gensler’s New York office hosted a discussion on how we can build a better, more equitable city for future generations.
BLOG
The Future of Climate Policy Starts in Our Cities
Densely populated urban areas are epicenters for greenhouse gas emissions, but the policies made by local legislatures are informing global solutions...