MEDIA
The rate of change in the media industry has accelerated over the last year with the shift to tech-enabled streaming services, 5G, and digitization. The drive to attract and retain consumers is leading to a sharp focus on a constant supply of high-quality, differentiated, fresh, and diverse content. Creating indelible, immersive, brand-aligned experiences for employees, clients, partners, and customers will be key.
NFL Media, Los Angeles
01
The race for content will define the media workplace.
Widespread global adoption of streaming platforms has set the global media industry on a trajectory of accelerated growth to meet rising consumer demand for fresh and diverse content. In addition to streaming video, providers are now adding games, music, and podcasts to capture more market share. The media industry is in need of agile and adaptable workplaces that support a variety of content creation workflows and allow for seamless collaboration and cross-pollination between creatives.
02
The adoption of sustainable designs is growing rapidly.
The focus on sustainability and resiliency in the built environment has impacted the media industry in a big way. In the coming years, companies will embrace innovative adaptive reuse and energy efficiency strategies. As more data moves to the cloud, media companies are also able to reduce on-site operational systems, as well as the amount of square footage required to house these systems.
03
Geographical diversification in real estate will become essential.
U.S. and global consumers are looking for diverse, differentiated, and fresh content. This consumer demand is driving production teams and facilities to hire more diverse talent and move to diverse geographies. Geographical diversification can also mitigate the impact of future crises since companies can always have production locations in the event one or more can’t operate.
04
There will be a heightened focus on a distinctive employee experience.
As flexible work options become more widespread, there is a heightened focus on the employee experience in the workplace to make it a desirable place to be. To make themselves attractive to tech and media workers, media organizations need to create a workplace that is agile and adaptable to a fluid technology workflow. Alignment of values, and authentic communication of these values in the space, is essential to the employee experience and a key differentiator.
Confidential Media Company, Los Angeles
“As companies race to meet consumers where they are with an
ever-expanding range of products, services, and experiences, the
entertainment and media industries will grow more pervasive,
more immersive, and more diverse.”
—PwC
Confidential Media Client
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Johnathan Sandler
Media Leader, Strategy Director, Principal
Based in Gensler’s New York office, Johnathan digs deep to uncover how an organization works, its business objectives, and ways the new environment can help facilitate desired...
Sumita Arora
Work Sector Leader, Media Leader, Principal
Sumita is an accomplished leader, serving as Gensler’s Global Work Sector Leader and overseeing the Media practice for the Southeast region. With over 25 years of experience, she...
Gregory Plavcan
Design Resilience Leader, Sustainability Strategist
Gregory is a Global Design Resilience Leader for Gensler’s Media practice area. He leads the firm’s Washington D.C. resilience strategy team and has worked as a sustainability...
