Under Armour Global Headquarters

When global visionaries like Under Armour embark on a new headquarters, they aim to create more than just a workspace — they craft a bold statement of identity and values. A headquarters becomes the symbol of a brand’s heritage and legacy, while representing its commitment to the community and its people. For Under Armour, this meant designing a space that reflects its ethos as a beacon of innovation, engages its “teammates” with new ways of working, and inspires the city of Baltimore.

Gensler collaborated with Under Armour to design a groundbreaking headquarters constructed entirely of cross-laminated timber, designed to meet the highest of industry LEED and WELL Platinum standards and balancing engineering excellence with aesthetics to provide a critical response to climate action. From state-of-the-art athletic facilities to a flagship brand store, the site has quickly become a destination for collaboration, athletic excellence, and community connection within the Baltimore Peninsula.

The project brings Under Armour’s innovative thinking to life. Designed to achieve net-zero operations and become one of the highest performing buildings in the country, the facility also captures the game-day experience of your team’s stadium. The visionary facade creates a beacon for visitors that reflects the pulse of the Baltimore community, glowing orange for Orioles’ wins and purple to celebrate the Ravens. A manifestation of peak building and human performance, Under Armour’s headquarters is a destination that will inspire generations to come.