Star Cinema Grill | Projects

Star Cinema Grill

Richmond, Texas

Old Hollywood-Inspired Design Elevates Star Cinema Grill to New Heights

Star Cinema Grill’s new Richmond, Texas, location blends vintage Hollywood glamour with modern design to offer an immersive dine-in theater experience.

Star Cinema Grill dark green booth seating with movie quotes on wall

Star Cinema Grill hallway wall graphic of Hollywood movie stars

10,000 Square Feet
Prototype Design Concept Rolled Out Across Multiple U.S. Locations
Successfully Helped Star Cinema Outperform Its Competitors In The Market

The movie and entertainment industries are in a state of evolution. Challenges such as low movie theater attendance, shifting customer preferences, and the prevalence of at-home streaming continue to put pressure on in-person movie theaters. Star Cinema Grill in Richmond, Texas, knew it needed to give audiences a compelling reason to visit.

Gensler transformed Star Cinema Grill’s brand by creating a sophisticated and dynamic entertainment experience that distinguished itself in the market. Drawing inspiration from Hollywood’s Golden Age and Hitchcock’s Strangers on a Train, the design blends the art of storytelling with modern elegance and delightful surprises. The result is a memorable, immersive and shared social atmosphere that reinforces Star Cinema Grill’s position as a premium, yet accessible, brand.

Since its opening, Star Cinema Grill in Richmond has outperformed its competitors. Gensler’s dynamic, engaging approach to the company’s branding has helped the grill dominate in multiple market locations while positioning it a key player in reviving the movie theater business in the region.

“

The venue is beautiful with luxury finishes and the space must have been planned out by top hospitality designers. Very refreshing and the future of the movie viewing experience. At last, a cinema that gets the needs of a modern viewer!

—Anna Gardner, Local Guide Review

Star Cinema Grill black wall corner with white graphic of person walking dog with deer and cat following behind

Hitchcock-inspired graphic on black background

Centered shot of Star Cinema Grill hallway

Real Agave Tequila Lounge Brand Identity

Houston, Texas

A vibrant brand identity rooted in Mexican heritage transforms Real Agave into a destination for tequila culture and elevated hospitality.

DIFFA Annual Fundraising Campaigns

New York, New York

DIFFA worked with Gensler to craft bold visuals and striking colors that inject a sense of fun and whimsy into a series of new, small-scale fundraising events.

Bar Bludorn

Houston, Texas

The team behind Bar Bludorn partnered with Gensler to design a 5,000-square-foot, sophisticated yet approachable space.

The Egyptian Theatre

Hollywood, California

Gensler collaborated with Netflix to redesign the architectural interiors, signage and wayfinding, and narrative storytelling exhibit of The Egyptian Theatre.

A large room with a large painting on the wall.

Jon Batiste Jazz Bar

Nassau, Bahamas

Baha Mar, a premier Bahamas resort and casino, partnered with Gensler and Jon Batiste to transform a jazz bar into a luxury jazz venue and hospitality destination.

University of Texas at Austin, Moody Center

Austin, Texas

Gensler helped the University of Texas consolidate its campus sports venues and create a LEED Gold Certified basketball arena and live music venue.

Jonathan’s The Rub at Memorial Green

Houston, Texas

Jonathan’s The Rub is a family-owned and operated restaurant that looked to open a second location, hoping to enhance the dining experience and attract a new wave of clientele.