DIFFA Annual Fundraising Campaigns | Projects

DIFFA Annual Fundraising Campaigns

New York, New York

A Passion for Design and Community Impact

DIFFA worked with Gensler to craft bold visuals and striking colors that inject a sense of fun and whimsy into a series of new, small-scale fundraising events.

A Night At The DIFFA Museum text on navy background

Over $500,000 Raised
Bold Visuals and Striking Colors
Collateral To Inject Fun and Whimsy
A Visual System To Be Used for Years To Come

Design Industries Foundations Fighting AIDS (DIFFA) is a nonprofit organization that raises funds for organizations that provide treatment, education, and assistance for people impacted by HIV/AIDS, homelessness, hunger, and mental health issues. From its headquarters in New York City, the organization produces several events designed to raise money and awareness for these important issues. As their 40th anniversary gala approached, the company partnered with Gensler to refresh their branding and visual communications.

DIFFA approached Gensler to expand and revitalize the look and feel of their 40th Anniversary Gala as well as for a series of new, small-scale annual events. DIFFA and Gensler have a longstanding partnership, and they share a passion for visual design and community impact. Together, they identified bold visuals and striking colors to inject a sense of fun and whimsy into the event communications. The resulting visual systems are designed to promote the events for years to come.

The new branding and visual language has helped DIFFA reach beyond their fundraising goals. One of the company’s smaller events known as Après Ski raised $100,000 for its partner organizations. The 40th Anniversary Gala raised over $400,000.

DIFFA Apres Ski branding on 2 iPhone screens

“

Thank you so much for not only creating the best anniversary logo ever, but for recreating all of our materials for this event! We raised over $400k for DIFFA and we couldn’t have done this without you.

—Dawn Roberson, Executive Director, DIFFA

Real Agave Tequila Lounge Brand Identity

Houston, Texas

A vibrant brand identity rooted in Mexican heritage transforms Real Agave into a destination for tequila culture and elevated hospitality.

Oregon Museum of Science and Industry Brand Design

Portland, Oregon

Gensler worked with the Oregon Museum of Science and Industry (OMSI) to reposition their brand identity to reach a broader audience — particularly...

Hatch by Longfellow

Long Island City, New York

Gensler developed the visual identity for Hatch’s New York location which offers new, state-of-the-art lab spaces to provide a platform for life sciences companies.

Star Cinema Grill

Richmond, Texas

Star Cinema Grill’s new Richmond, Texas, location blends vintage Hollywood glamour with modern design to offer an immersive dine-in theater experience.

Harborside

Jersey City, New Jersey

Following an architectural repositioning, Gensler was engaged to develop a comprehensive brand experience strategy and design services to reintroduce the Harborside development to the market.

Espresso Americano

Tegucigalpa, Honduras

Gensler’s collaboration with Espresso Americano evolved into a transformative journey to engage new audiences and solidify the brand’s status as a coffee icon.

Uwajimaya

Seattle, Washington

Gensler created a kit-of-parts for the family-run grocer Uwajimaya that includes mission and values, tone of voice, typography, color, and illustration.