Samuel Bermúdez Ureña, RA
Regional Managing Principal
Samuel Bermúdez Ureña, RA
Director Regional
Based in Mexico City, Sam serves as Co-Regional Managing Principal of Gensler in Latin America. His passion for growing long-term relationships with our clients and communities continues to amplify our firm’s impact in the region. With more than 20 years of experience across a variety of industries and geographies, Sam uses his unique perspective to design innovative solutions for complex environments. He enjoys building leaders and teams that can adapt to diverse cultural, social, and economic contexts. This sensibility comes with an advocacy for user-centric, purpose-driven design processes that trigger uplifting emotions.
In his role, Sam brings his entrepreneurial spirit and extensive experience to position Gensler Latin America as a force of creative innovation, driving growth in the hospitality, government, and industrial practice areas. A natural integrator, Sam constantly looks for opportunities to spark unexpected connections, delivering substantial value to clients. From city governments to leading global companies and developers, Sam leverages every relationship to design a better world where nature-inspired solutions can thrive.
Sam is a licensed architect by the Costa Rica College of Architects and holds a Bachelor of Architecture from the California Polytechnic State University, San Luis Obispo. He is an active member of YPO, GRI, and constantly supports a variety of social impact initiatives through pro-bono work.