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San Francisco

2024
DESIGN FORECAST

2024

Design Forecast 2024 explores design trends and strategies across 33 practice areas that are transforming challenges into positive change and...

Building City Identities to Become Destination Brands
WEBINAR

Building City Identities to Become Destination Brands

Gensler’s Global Brand Design leaders delve into a conversation with community leaders about strategies cities can use to transform their identities...

Beyond the Screen: Exploring the World of Museums and Experiential Technology
BLOG

Beyond the Screen: Exploring the World of Museums and Experiential Technology

Digital experiences in museums, exhibits, and other interpretive spaces go beyond the screen for dynamic and memorable storytelling.

Conversations on the Intersection of Design and Disability Inclusion
BLOG

Conversations on the Intersection of Design and Disability Inclusion

Members of ADAPT, Gensler’s affinity group for disabled and/or neurodivergent staff share how design, and working in the industry, can be more...

The Future of Workplace Experience Is Here: How AI Is Transforming Spaces
BLOG

The Future of Workplace Experience Is Here: How AI Is Transforming Spaces

The advanced integration of AI into physical environments has the potential to reimagine spaces as more efficient, connective, and inspiring.

How the Tech-Enabled Workplace Can Create Better Hybrid Experiences
BLOG

How the Tech-Enabled Workplace Can Create Better Hybrid Experiences

How can we design workspaces that benefit everyone, regardless of whether they have a seat at the conference room table?

The Future Is Now: How We Can Design for a Minority-Majority in the United States
BLOG

The Future Is Now: How We Can Design for a Minority-Majority in the United States

Experts share key considerations for creating equitable, inclusive cities and communities before 2045.

What’s the Recipe for Retail Success? Food
BLOG

What’s the Recipe for Retail Success? Food

With a heightened consumer appetite for engaging social spaces, food and beverage are key ingredients for physical retail viability.

Global Workplace Survey 2024
RESEARCH

Global Workplace Survey 2024

Gensler’s workplace survey reveals what matters most to design high-performing workplaces and proposes a new precedent for measuring workplace...

What Can San Francisco Learn From Successful Building Conversion Programs in Other Cities?
BLOG

What Can San Francisco Learn From Successful Building Conversion Programs in Other Cities?

By taking cues from other cities, San Francisco has an opportunity to make it easier to repurpose buildings, address the housing crisis, and...

The Return of the City
RESEARCH

The Return of the City

We examined how global perceptions have shifted from 2021 to 2023 across 15 global cities to understand the obstacles and opportunities facing cities...

Gensler’s New San Francisco Office: A Prototype for the Future of Work
BLOG

Gensler’s New San Francisco Office: A Prototype for the Future of Work

Gensler’s new San Francisco office is a living lab for sustainability and innovation, designed to support new ways of working.

10 Workplace Trends for 2024: What’s In and What’s Out?
BLOG

10 Workplace Trends for 2024: What’s In and What’s Out?

To evolve with changing demands and earn people’s commutes, the workplace will undergo key shifts. Here are 10 emerging workplace trends to watch in...

Rethinking Housing: Innovative Solutions to California’s Homelessness Crisis
BLOG

Rethinking Housing: Innovative Solutions to California’s Homelessness Crisis

DignityMoves Founder and CEO Elizabeth Funk discusses why new thinking is necessary to help solve the housing and homelessness crisis.

The 8 Trends Shaping Design in 2024
TRENDS

The 8 Trends Shaping Design in 2024

Here are the most important signals and key opportunities we see in the building industry today.

Verbal Identity Is Key to More Inclusive Brand Storytelling
BLOG

Verbal Identity Is Key to More Inclusive Brand Storytelling

Verbal identity will play an increasingly important role in creating brand expressions that equalize and diversify brand experience for everyone.

Amenities at the Edge: Where the Workplace Meets the Street
BLOG

Amenities at the Edge: Where the Workplace Meets the Street

We have an opportunity to reimagine the ground floor of our cities — reinventing sidewalk-facing storefronts to serve the community, not just the...

City Pulse 2023: The Future of Central Business Districts
RESEARCH

City Pulse 2023: The Future of Central Business Districts

We surveyed urban residents in 53 cities across the globe to understand their experiences in central business districts from the perspectives of...

The Definitive Value of Build to Suit: Building Purpose From the Ground Up
BLOG

The Definitive Value of Build to Suit: Building Purpose From the Ground Up

These purpose-built office buildings or headquarters can be developed to suit a company’s specific needs and reflect its unique brand and culture.

Magnetizing People & Places Through the Power of Brand
WEBINAR

Magnetizing People & Places Through the Power of Brand

Gensler’s Brand Design and industry leaders delve into a conversation about the power of brand strategy and storytelling.

The Benefits of Repurposing Stranded Assets as First-Generation Labs
BLOG

The Benefits of Repurposing Stranded Assets as First-Generation Labs

As we consider the possibilities of conversions for stranded assets, it’s important to identify laboratories as a potential use.

How Union Square Can Become San Francisco’s New Central Social District
BLOG

How Union Square Can Become San Francisco’s New Central Social District

We outline five ideas for transforming San Francisco’s Union Square into a dynamic, 24/7 destination.

Why Cities Like San Francisco Need More Place Positivity
BLOG

Why Cities Like San Francisco Need More Place Positivity

As San Francisco city advocates try to counter a wave of negative sentiment, how can they share residents’ own experience and sense of community in...

Office-to-Residential Conversions: Mandates, Myths, and Possibilities
PODCAST

Office-to-Residential Conversions: Mandates, Myths, and Possibilities

Experts weigh the opportunities, myths, and challenges of converting increasingly vacant office buildings into much needed housing.

How Augmented Reality Can Drive More Engaged Communities
BLOG

How Augmented Reality Can Drive More Engaged Communities

New and emerging technologies are bringing even more opportunity to enhance the ways communities engage with the cities around them.

Introducing the Club Workplace
BLOG

Introducing the Club Workplace

A neighborhood workplace that combines the work-oriented spaces of a Hub office with the convenience of a reduced commute.

5 Ways Educational Anchor Institutions Can Catalyze Economic Recovery
BLOG

5 Ways Educational Anchor Institutions Can Catalyze Economic Recovery

As post-pandemic cities struggle to rebound, educational anchor institutions can be an important player in helping local economies recover.

Transforming a Generational Asset Into a Class A Tower
BLOG

Transforming a Generational Asset Into a Class A Tower

The reinvestment in 633 Folsom transformed a 1960s asset to reduce carbon and reanimate a vital urban corridor.

Gensler Voices: Argelia Bárcena on Serendipitous Moments with Lasting Impact
BLOG

Gensler Voices: Argelia Bárcena on Serendipitous Moments with Lasting Impact

We sat down with Argelia Bárcena, from our Gensler San Francisco office, to discuss what's ahead for architecture and design and the power of...

Rethinking Engagement: Strategies for Immersive Design
BLOG

Rethinking Engagement: Strategies for Immersive Design

How can we drive and sustain meaningful engagement between our clients’ spaces and their employees, partners, and customers? Immersive experiences...

Younger Generations Work Differently. What Does This Mean for the Future Workplace?
BLOG

Younger Generations Work Differently. What Does This Mean for the Future Workplace?

It is crucial to understand generational differences to support a productive and engaged workforce.

3 Key Ingredients to Creating a Competitive Advantage in the Future of Work
BLOG

3 Key Ingredients to Creating a Competitive Advantage in the Future of Work

Why HR, Corporate Real Estate, and Brand need to come together to help companies build a thriving workplace.

The Internet of Places: How Will Web3 Transform the Built Environment?
BLOG

The Internet of Places: How Will Web3 Transform the Built Environment?

See how new tech trends in AI, VR, and Web3 will transform the built environment.

Trends to Watch Shaping the Future of Urban Mobility
BLOG

Trends to Watch Shaping the Future of Urban Mobility

Gensler’s research, planning, and transportation experts discuss how residents’ mobility experiences, opinions, and preferences are shaping how...

Revitalizing, Reinventing & Rethinking Downtown San Francisco: A Conversation With Mayor London Breed
BLOG

Revitalizing, Reinventing & Rethinking Downtown San Francisco: A Conversation With Mayor London Breed

Here are six key takeaways from Gensler's discussion with San Francisco Mayor London Breed and panelists on how we can revitalize downtown San...

Why Embedding Inclusive Design From Start to Finish Is Critical
BLOG

Why Embedding Inclusive Design From Start to Finish Is Critical

The journey towards an inclusive design outcome must start by engaging those for whom the design is intended.

How Office-to-Residential Conversions Could Revitalize Downtown San Francisco
BLOG

How Office-to-Residential Conversions Could Revitalize Downtown San Francisco

One of the easiest ways to create diversity in office-centric downtowns is to convert existing office buildings to other uses. Residential is an...

3 Surprises Impacting the Return to the Office
BLOG

3 Surprises Impacting the Return to the Office

Our workplace research uncovered three surprising truths impacting the new role of the office, and what might bring workers back.

Building Buzz: Strategies for Energizing the Workplace
BLOG

Building Buzz: Strategies for Energizing the Workplace

How do you design for “buzz” in the workplace — that intangible phenomenon that bridges the anticipation of coming into work with the experience once...

10 Spaces That Are No Longer Optional to Create a Great Workplace Experience
BLOG

10 Spaces That Are No Longer Optional to Create a Great Workplace Experience

What amenities can bring people back to the office? Here are 10 spaces that have the greatest impact on workplace effectiveness and experience.

From Vacancy to Vibrancy: Reimagining the Future of Downtown San Francisco
BLOG

From Vacancy to Vibrancy: Reimagining the Future of Downtown San Francisco

We look at a new vision for downtown San Francisco: a central business district transformed into a vibrant, sustainable, and resilient mixed-use...

2023
DESIGN FORECAST

2023

Design Forecast identifies trends and design strategies that are shaping the future with strategic advice, research, and projects across Gensler’s 29...

Airports Can’t Stop. Here’s How to Keep them Functional During Construction.
BLOG

Airports Can’t Stop. Here’s How to Keep them Functional During Construction.

We share fresh optimism about how to improve the airport construction process. It starts with travelers’ experience as they pass through an airport...

Nature + Nurture in the Inclusive Workplace
BLOG

Nature + Nurture in the Inclusive Workplace

As tech companies plot their partial return to the workplace, some are ready to embrace our latest challenge: How we take insights from the past two...

City Pulse 2022: Urban Mobility Report
RESEARCH

City Pulse 2022: Urban Mobility Report

We surveyed residents across 30 cities around the world to understand their mobility experiences, preferences for urban transportation, and opinions...

LinkedIn Omaha
CASE STUDY

LinkedIn Omaha

LinkedIn Omaha’s future-focused headquarters uses sustainable materials and strategies at every turn to support employee and building health...

The Future Is Mixed Use: How Principles of Mixed Use Design Will Restore Our Communities
BLOG

The Future Is Mixed Use: How Principles of Mixed Use Design Will Restore Our Communities

Mixed-use projects are pivotal in making our communities more enjoyable and resilient. Here are four principles for creating mixed-use environments...

U.S. Workplace Survey 2022
RESEARCH

U.S. Workplace Survey 2022

The future of the office is about creating the right experiences. Beyond collaboration, employees want the office to be a great place to get work...

Climate Action Through Design
SUSTAINABILITY

Climate Action Through Design

Our Climate Action Through Design Report presents solutions for transforming the built environment to achieve a net zero carbon impact across our...

Harvey B. Milk Terminal 1 Renovation
CASE STUDY

Harvey B. Milk Terminal 1 Renovation

Reductions in energy, carbon, and waste impacts makes SFO’s Harvey B. Milk Terminal a sustainable benchmark for future airports by setting new...

The Hospitality-Driven Workplace
BLOG

The Hospitality-Driven Workplace

To better attract, engage, and retain talent in the workplace, it will be critical that organizations take a cue from hospitality, viewing employees...

The Housing Crisis: Finding Hope in Innovation
BLOG

The Housing Crisis: Finding Hope in Innovation

The pandemic exacerbating the housing crisis in many U.S. cities. For residential architects and designers to make a difference, we must embrace...

How LinkedIn’s Omaha Headquarters Fosters Community and Equity
BLOG

How LinkedIn’s Omaha Headquarters Fosters Community and Equity

Designing a thoughtful brand experience is a powerful tool in building engagement and alignment between employee and purpose.

Optimizing Hybrid Meetings for Neurodiversity and Inclusion at Work
BLOG

Optimizing Hybrid Meetings for Neurodiversity and Inclusion at Work

Our inclusive design guidelines for hybrid meetings benefit all — regardless of age, disability, gender identity, race, neurodiversity, socioeconomic...

Why Designing for Climate Action and Sustainability Is an Imperative
BLOG

Why Designing for Climate Action and Sustainability Is an Imperative

We sat down with the global leaders of Gensler’s Climate Action & Sustainability practice to discuss what’s next for climate action and sustainable...

A Workplace Designed for Trust and Empowerment
BLOG

A Workplace Designed for Trust and Empowerment

As the first new workplace designed to fully align with LinkedIn’s future vision, the company's Omaha, Nebraska offices point the way to what a fully...

Gensler Voices: Fannie Cheung, Gensler San Francisco
BLOG

Gensler Voices: Fannie Cheung, Gensler San Francisco

We sat down with Fannie Cheung, technical director, Gensler San Francisco, to ask her about her career path and the impact that design and...