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999 Peachtree Street, NE
Suite 1400
Atlanta, GA 30309
USA
Tel: +1 404.507.1000
Fax: +1 404.507.1001

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Atlanta

2024
DESIGN FORECAST

2024

Design Forecast 2024 explores design trends and strategies across 33 practice areas that are transforming challenges into positive change and...

Building City Identities to Become Destination Brands
WEBINAR

Building City Identities to Become Destination Brands

Gensler’s Global Brand Design leaders delve into a conversation with community leaders about strategies cities can use to transform their identities...

Tech Is Broadening Its Impact by Embracing Communities
BLOG

Tech Is Broadening Its Impact by Embracing Communities

To appeal to top talent, tech companies have pushed their focus beyond their workplaces to embrace their surrounding neighborhoods.

Global Workplace Survey 2024
RESEARCH

Global Workplace Survey 2024

Gensler’s workplace survey reveals what matters most to design high-performing workplaces and proposes a new precedent for measuring workplace...

The Return of the City
RESEARCH

The Return of the City

We examined how global perceptions have shifted from 2021 to 2023 across 15 global cities to understand the obstacles and opportunities facing cities...

New Atlanta Hotel Blends Southern Hospitality and Design Excellence
BLOG

New Atlanta Hotel Blends Southern Hospitality and Design Excellence

Signia by Hilton Atlanta pays homage to Atlanta’s rich history while embracing its dynamic present and ever-evolving landscape.

The Trends Shaping the Future of Hospitality
BLOG

The Trends Shaping the Future of Hospitality

What are the biggest trends impacting hospitality operators? Gensler’s global hospitality leaders discuss what’s next for hospitality design.

The 8 Trends Shaping Design in 2024
TRENDS

The 8 Trends Shaping Design in 2024

Here are the most important signals and key opportunities we see in the building industry today.

Leading With Values Is Key to Engaging Next-Gen Workers
BLOG

Leading With Values Is Key to Engaging Next-Gen Workers

As Gen Z enters the workforce, companies that lead with values, using space as a vehicle to amplify connections, will have a competitive edge.

10 Considerations for Transitioning Back to Work in a Hybrid World
BLOG

10 Considerations for Transitioning Back to Work in a Hybrid World

Here are 10 considerations, tools, and methodologies for creating a better workplace experience and attracting people back to the office in a hybrid...

Magnetizing People & Places Through the Power of Brand
WEBINAR

Magnetizing People & Places Through the Power of Brand

Gensler’s Brand Design and industry leaders delve into a conversation about the power of brand strategy and storytelling.

The Benefits of Repurposing Stranded Assets as First-Generation Labs
BLOG

The Benefits of Repurposing Stranded Assets as First-Generation Labs

As we consider the possibilities of conversions for stranded assets, it’s important to identify laboratories as a potential use.

Pilots in Practice: Key Insights Shaping the Future of Work
BLOG

Pilots in Practice: Key Insights Shaping the Future of Work

We’ve outlined strategies and considerations for executing a successful workplace pilot.

2023
DESIGN FORECAST

2023

Design Forecast identifies trends and design strategies that are shaping the future with strategic advice, research, and projects across Gensler’s 29...

City Pulse 2022: Urban Mobility Report
RESEARCH

City Pulse 2022: Urban Mobility Report

We surveyed residents across 30 cities around the world to understand their mobility experiences, preferences for urban transportation, and opinions...

Are People the New Workplace Amenity?
BLOG

Are People the New Workplace Amenity?

Being with people may be the new workplace amenity — and a compelling reason to draw people back to the office for those that haven’t returned.

How Brands Can Amplify a Purpose-Driven Culture
BLOG

How Brands Can Amplify a Purpose-Driven Culture

Purpose is a key factor in building a strong culture, driving success, and engaging employees. Here are three ways brands can create a purpose-driven...

Why It’s Time to Demand More From Our Workplace Experience
BLOG

Why It’s Time to Demand More From Our Workplace Experience

Here are 10 considerations for reimagining the workplace to deliver more from technology, be bold on resilience, and enhance our humanity, health...

Mixed Use, Public Space, and the Future of Central Business Districts
BLOG

Mixed Use, Public Space, and the Future of Central Business Districts

With an influx of people to the suburbs and hybrid work here to stay, how do Central Business Districts reinvent themselves? Our research sheds light...

How to Make Your Office an Experience Multiplier
BLOG

How to Make Your Office an Experience Multiplier

The new office must be an experience multiplier, a destination rather than an obligation. But how do you create that kind of place? Here are six...

3 Key Strategies to Build Your Brand and Culture in a Reimagined Future
BLOG

3 Key Strategies to Build Your Brand and Culture in a Reimagined Future

Here are three key drivers of change and areas of focus for brands to reset and realign with people’s needs in a changing world.

Residential Experience Index 2022
RESEARCH

Residential Experience Index 2022

Our report uncovers findings from global residents to better understand the most important drivers of positive living experiences and highlights a...

How TK Elevator’s New Workplace Spurs Connectivity Through Experiential Design
BLOG

How TK Elevator’s New Workplace Spurs Connectivity Through Experiential Design

TK Elevator’s North America Regional Business Support Center merges experiential design with interactive spaces to achieve brand awareness and...

Design Forecast 2022: Hospitality
INSIGHT

Design Forecast 2022: Hospitality

The pandemic provided a long-overdue catalyst for hotels to reimagine the guest experiences they provide and the roles they play in their communities.

Design Forecast 2022: Brand Design
INSIGHT

Design Forecast 2022: Brand Design

Brands are connecting with their audience through more outspoken public stances, and they’re being rewarded with increased customer loyalty and more...

Unlocking Workplace Purpose Starts With Self-Awareness
BLOG

Unlocking Workplace Purpose Starts With Self-Awareness

Companies that are making the most successful decisions about their workplaces are not following a prescriptive method or imitating others. They are...

2022
DESIGN FORECAST

2022

Design Forecast focuses on design strategies that will define the future of the human experience. With strategic advice, research, and projects from...

The Trends Redefining Sports Venues in 2022 and Beyond
BLOG

The Trends Redefining Sports Venues in 2022 and Beyond

Every fan coming to the game expects a higher level of experience. So, how can sports venue design enhance the spectator experience?

Gensler City Pulse Survey Fall 2021
RESEARCH

Gensler City Pulse Survey Fall 2021

We surveyed residents in 15 global cities to understand their experiences as the pandemic continues and to explore implications for the future of the...

Why Digital Transformation Is Critical for Retailers to Remain Relevant
BLOG

Why Digital Transformation Is Critical for Retailers to Remain Relevant

Here are three key adaptations for retailers to embrace digital transformation and understand customer experience expectations, in-store adaptations...

How Social Interactions Will Drive Retail Forward
BLOG

How Social Interactions Will Drive Retail Forward

The new retail environment will require an integrated design approach that will spark the social interactions we seek. Here are three key space...

Why Physical Brand Experiences Are More Effective
BLOG

Why Physical Brand Experiences Are More Effective

By manifesting a brand’s vision and values within the workplace, employees understand the company’s soul, connect with its purpose, and become its...

Gensler Voices: Deysy Cruz Escobar on Why Underrepresented Communities Should Have a Voice in Design
BLOG

Gensler Voices: Deysy Cruz Escobar on Why Underrepresented Communities Should Have a Voice in Design

We sat down with Deysy Cruz Escobar, technical designer, Gensler Atlanta, to ask her about her career path and the impact that design and...

High-Tech, Low-Touch: Renavigating the Airport Customer Journey
BLOG

High-Tech, Low-Touch: Renavigating the Airport Customer Journey

Long airport lines aren’t just an inconvenience — they erode passenger confidence. Now, airports must reinvent themselves for a more seamless...

The Most Timeless Design Differentiator Is Technology
BLOG

The Most Timeless Design Differentiator Is Technology

In the past year, we have seen our practice evolve and transform thanks to a number of proprietary computational design tools Gensler has developed.

Gensler Voices: Jon Park, Gensler Atlanta
BLOG

Gensler Voices: Jon Park, Gensler Atlanta

We sat down with Jon Park, senior architectural designer, Gensler Atlanta, to ask him about his career path and the impact that design and...

Building Brand Impression Through the Power of Memory and Multisensory Experiences
BLOG

Building Brand Impression Through the Power of Memory and Multisensory Experiences

Here are three considerations for brands to tap into the power of memory to create multidimensional, multisensory experiences that leave a lasting...

Climate Action Through Design
SUSTAINABILITY

Climate Action Through Design

Addressing the built environment’s impact on climate change is both a moral and business imperative. At Gensler, our goal is to make all the...

5 Insights on Creating Clear, Branded COVID-19 Signage
BLOG

5 Insights on Creating Clear, Branded COVID-19 Signage

The current health crisis has added an influx of new signage to the ever-growing layer of promotional stimulation — and fatigue — many of us...

For Brands and Employees, Purpose Now Matters More Than Ever
BLOG

For Brands and Employees, Purpose Now Matters More Than Ever

Here are three ways that your brand can build belonging through your community.

Brand Experiences Must Be Human Experiences
BLOG

Brand Experiences Must Be Human Experiences

We’re telling different stories today — stories of isolation, but also of newfound connection.

The New Shape of Retail Around the World
DIALOGUE ARTICLE

The New Shape of Retail Around the World

Across the globe, consumers’ tastes vary, but universally, they expect more from their retail environments than just a place to shop.

Navigating the Retail Revolution
DIALOGUE ARTICLE

Navigating the Retail Revolution

Successful brands are transforming the retail experience, despite ongoing volatility in the industry.

Design Forecast Atlanta: Every City Has a Brand
BLOG

Design Forecast Atlanta: Every City Has a Brand

A city's brand originates from the people who make its neighborhoods rich with personality, values, and promises. Each of us is a brand ambassador...

The Gensler Experience Index: Retail
DIALOGUE ARTICLE

The Gensler Experience Index: Retail

Design is the “X factor” that engages people and keeps them coming back.

Red Bull Reenergizes a Warehouse as Their Atlanta Workplace
BLOG

Red Bull Reenergizes a Warehouse as Their Atlanta Workplace

Southern charm and the high-octane world of Red Bull collide for an enthusiastic atmosphere in their new Atlanta office. The office enhances their...

Gensler Atlanta's Office Expansion: A Co-Creating Environment
BLOG

Gensler Atlanta's Office Expansion: A Co-Creating Environment

When we started thinking about our expansion space for Gensler Atlanta’s office last May, we wanted to build an environment that would continue to...