Vera Bradley

The patterned luggage company recently revamped their product assortment to include leather and microfiber goods. This shift in product design focuses on the style-savvy Millennial professional, and the company recognized that it was time for new stores to house the expanded offering. Vera Bradley teamed up with Gensler’s Atlanta Retail team for a number of new store locations, including the brand’s SoHo store. For this location, it was important to reflect the warmth and welcoming vibe of the neighborhood, and combine the artsy and sidewalk-buzz spirit of the area with a retail environment.