The Whitney Hotel
Boston, Massachusetts
The Whitney Hotel is an intimate gem in the elegant, historic Boston neighborhood of Beacon Hill. The complete brand experience crafted for the property delivers the feeling of living in residence. The brand’s narrative and visual expression are at once personal and charming, sophisticated and worldly — the classic European-style townhouse tradition with a wholly modern appeal. Making its mark, a hand-drawn crest and weathered treatment to classically inspired typography are paired with illustrated icons from bowler hat to wingtip, producing a beautiful play between a contemporary countenance and the classic residential feel of the neighborhood.