The Egyptian Theatre

Gensler collaborated with Netflix to reimagine key elements of The Egyptian Theatre and create an authentic sense of belonging at the century-old historic landmark nestled in the heart of Hollywood, California. The meticulous redesign of the Art Deco-era theatre spans across its architectural interiors, exterior entrance, and signage and wayfinding, and additionally introduces a permanent narrative storytelling exhibit showcasing its rich history.

In line with the approach of The Egyptian’s original artisans, our interior design concept creates harmonious flow by blending both Egyptian design influences and contemporary abstractions. The modernization deeply prioritizes cultural sensitivity, reverence, and inclusivity in a thoughtful and respectful manner across the space, from the gold-finished papyrus crowning the main gate, to the customized floor pattern reflecting a falcon’s wings, to the carefully researched color palette.

Our multidisciplinary approach extended beyond researching the theatre’s history, and ultimately revealed a meaningful connection between entrepreneur Sid Grauman’s original desire for inclusive immersion and Netflix’s vision for an open, welcoming, and engaging space for today’s patrons. Through this mirroring, along with the theatre design’s renewed balance of cultural authenticity and modern creativity, the redesign captures the true essence of The Egyptian’s 100-year history and positions it to entertain audiences for years to come.

In 2024, the Los Angeles Conservancy recognized Gensler’s work with Netflix on the project with the Conservancy’s Chair’s Award, noting that The Egyptian Theatre “remains a focal point on Hollywood Boulevard and an important place to experience cinema history.”