ROW NYC

One of New York City’s oldest and largest hotels, located in the heart of Manhattan’s Theater District, the 1,331-room Milford Plaza underwent a complete transformation and rebranding under the leading concept of “graphic New York.” The two-year project has transformed all guest rooms and redeveloped the public areas, including the retail spaces, lobby, lounge and rooftop bar, fitness center and retail areas. The reimagined guest rooms feature witty touches, such as the “Good Night” message visible only when the blackout shades are lowered. Bold graphic wall coverings reference the bright lights and signage of Broadway, tempered by a palette of crisp whites and neutrals.