NTT Plala
Tokyo, Japan
The pandemic pushed the media company NTT Plala to adopt a hybrid work style. Gensler Tokyo guided NTT Plala on a journey to discover its new vision to redefine the office as a place for co-creation, uplifting morale, and staff appreciation. The workplace design concept, Your Plaza, is inspired by the company's name Plala, which means “joyful atmosphere.”
Each floor is assigned a theme such as The Festival Area, Market Area, and Gathering Area to match the plaza concept. The new office accommodates various activities and work modes by introducing agile areas with movable panels and a co-working cafe. The branded experience is elevated by newly created illustrations, which are used in designs for signage, playbook, merchandise, video, and app.
Gensler is also planning to develop a game-like communication app for Plala’s new hybrid workplace, which will foster a sense of community through playfulness and bring people together both physically and virtually.