Havaianas

With plans to launch a clothing line to complement its popular casual sandals, Havaianas teamed with Gensler to create a new store concept that conveys a Brazilian feel and resonates with customers around the world. Drawing inspiration from Havaianas’ São Paulo flagship and elements of open-air markets – breezy palm trees, the warm light of the summer sun, and fruit crates for product displays – the new store showcases the brand’s bright colors and its relaxed and airy clothing, to let shoppers slip into an experience as enticing as Brazil’s “bossa nova” beat. With the new clothing line significantly exceeding sales expectations, the concept will be rolled out worldwide with variations reflecting local contexts.