Hakuhodo
Tokyo, Japan
Hakuhodo, Japan’s second-largest ad agency, aimed to physically demonstrate its creative energy in new offices in one of Tokyo’s hottest areas. Gensler designed the highest-profile office areas: the main reception floor, executive floor and a floor housing a café, library and “university.” The central uniting concept is “Ugoku, Deau, Tsukuru,” or “Move, Meet, Make.” A dramatic gallery-like space is the heart of the office. Casual meeting areas and breakout spaces are generously incorporated. The resulting space combines a powerful image with cool understatement and a high level of flexibility.