Goodyear: Brand Design

In Goodyear’s new Akron headquarters, the company’s culture and legacy have been brought to life through an immersive experience in which clean, modern graphics and vibrant color celebrate the company’s legacy while re-energizing its brand. Treatments range from large-scale sculptural interventions that tell the story of the company’s innovative engineering to embedded patterns and visual communications that reveal the breadth and impact of the work undertaken there daily. In the lobby, a 130-foot light wall highlights the role of sulfur in development of vulcanization – the rubber processing technique that is one of the company’s most significant innovations.