Ford Foundation Center for
Social Justice: Brand Design

The Ford Foundation partnered with Gensler to bring its globally inspiring stories to life within its iconic Manhattan headquarters. Our engaging brand expression program draws inspiration from the building’s 1960s period, while visually complementing the organization’s evocative modern art collection. Our design concept “A Bold Whisper” expresses the Foundation’s quiet confidence in its mission and key international initiatives. Foundational messaging and provocative quotes from world influencers are expressed through subtle and sophisticated brand moments. The inclusivity-centric signage and way-finding program, with symbol design inspired by 1960s-era illustration style, seamlessly guides users throughout the building’s 12-floors
and atrium.