FOCUS Brands Headquarters

As a franchisor and operator of more than 4,500 ice cream shops, bakeries, restaurants and cafés in 60+ countries, FOCUS Brands was admittedly less well-known than many of its individual brands. Its move to a new headquarters offered the opportunity to develop a unified presence and identity. The overall brand is given voice through three distinct lobby installations stretching through the core of the building, each celebrating the unique blend of brands that the company comprises. Super-charged graphics and dimensional installations in work areas highlight individual brand personalities, offering fun and educational glimpses of the full family of brands.