ColorPlus

Facing an influx of competing global brands on their home turf, India-based menswear retailer ColorPlus partnered with Gensler to refresh its image. Extensive research gave the design team a deep understanding of the target customer and the ColorPlus brand, with craftsmanship, quality and authenticity at its core. The resulting refresh is a cohesive point of view that consistently focuses on inspiration, education and service across the portfolio of shop-in-shops, mall stores and flagships that range from 500 to 2,700 square feet. Gensler-designed custom fixtures enable flexibility for the three retail formats and easy set up in new locations.