California College of the Arts Long Range Development Strategy (CCA LRDS)

As the lead strategic planning consultant for California College of the Arts (CCA), Gensler developed a comprehensive growth plan that seizes on a historic opportunity to combine CCA’s Oakland and San Francisco campuses. The unified campus will allow CCA to have a powerful and lasting effect on the cultural, social, and environmental issues in the Bay Area. To develop the CCA Long Range Development Strategy, the design team dove into an intensive year-long process that included faculty, students, staff, trustees, alumni, and other community stakeholders. Embedding themselves within the college, the team used many of the methods of inquiry and engagement that CCA teaches in its programs, from design thinking to data visualization. The planning process was just as — if not more — important than the final planning document.