Cadillac House: Brand Design

At Cadillac House—a physical manifestation of the brand’s culture—innovative technology was employed to encourage consumers to think differently about the company and to inspire a creative customer base. The brand’s passion and perspective beyond the automotive realm was brought to life through 72 digital displays that used content pushed via custom generative templates designed to support various types of media. Entirely accessible via a web browser, this approach allowed media from existing Cadillac assets (broadcast, still, editorial and product photography) to be used and shared with partners to provide a look inside the brand.