What are the key factors that drive great public mixed-use experiences in Latin America?
Research Project Name
Mixed-Use Experiences in Latin America
What We Did
We conducted an ethnographic study — with three projects in Costa Rica, Colombia, and Mexico as case studies — to identify the key factors that make great public mixed-use experiences in Latin
America. We collected insights from 108 respondents across the three locations, and analyzed the data using Gensler’s Experience IndexSM framework as a guide. Our analysis focused on identifying what are the key experience factors behind these places in order to provide opportunities for mixed-use properties to redefine how visitors engage their spaces.
Learn More
Team
Maria Paula Saenz, Bea de Paz, Natalia Martinez, Fabiola Sanchez, Daniel Alvarado, Ximena Diaz, Sebastian Arenas, Paulina Lenis
Year Completed
2020
Comments or ideas for further questions we should investigate?