Intel RNB

This technology company sought for its world headquarters an environment that would help visitors – business leaders, dignitaries, customers and retailers – understand its values, passion and creativity. Working with the company’s brand specialist, Gensler redesigned the lobby, executive briefing center and public areas with the priority of communicating the technological and human components of the brand.  Light – expressing the energy and power that drives the company – is employed as a portal in the lobby as well as in innovative ways deeper in the facility. Information is another connecting element, with media broadcasts visible along the “Main Street,” which connects public spaces with the company’s brand ideals.