Jacob Simons

Jacob is a Principal and Studio Director based in Seattle, leading a team of researchers, strategists, and designers, and offering thought leadership across a diverse array of clients and industries. As a Director of Design Strategy and Strategy Leader for Gensler’s Northwest region, he integrates his background in social science and design to tackle a host of complex problems and opportunities — What is the future of work? How might we elevate wellbeing, culture, and equity in the workplace? What relational dynamics and leadership behaviors are required for teams to thrive creatively? Day-to-day, Jacob’s responsibilities include building partner relations, strategic advisory and facilitation of research, strategy, and prototyping, and elevating the cohesion and impact of Gensler’s global Strategy practice. Jacob’s core mission is to elevate human creative potential and, in turn, create a lasting impact on the most pressing challenges faced in our communities today.