We are living more integrated lives, and the distinction between where we live, work, and play is blurring. Radical convergence has revolutionized our lives and reshaped our “lifestyle” and our “workstyle.” Our Gensler Experience IndexSM research suggests that single-use spaces are giving way to multimodal spaces where people can do multiple activities and have multiple experiences. We’re shopping and socializing at work, and we’re working in hotels, airports, and shopping centers. In response to this new normal, brands are changing their tactics by creating new types of multi-use spaces and next-gen, amenity-rich environments that accommodate our multifaceted lives, meeting us where we are — they’re offering coworking and meeting spaces inside hotels, food and beverage inside retail stores, and retail spaces inside workspaces. Here’s a look at some of the new hybrid experiences that transcend the predictable.
