Cadillac House
New York, New York
A leading automotive brand at the forefront of design, technology, and style since 1902, Cadillac partnered with Gensler to design Cadillac House — a physical manifestation of the brand’s culture. Targeted at New York’s young, creative tastemakers, Cadillac House SoHo provided a one-of-a-kind interactive experience to redefine and leverage the iconic luxury brand for three years, serving as a successful platform for the brand globally.